The League Table: end of March 2015

"Who dares wins" graph

This is the twelfth instalment of an occasional feature to act as a status report on the exit games in the UK and Ireland. On its own it means little, but repeated sufficiently many times it could be the basis of a survey of growth over time.

The Census

Category Number in the UK Number in Ireland
Exit game sites known to have opened 50 3
Exit game sites known to be open 46 3
Exit game sites in various states of temporary closure 2 0
Exit game sites known to have closed permanently 2 0
Exit game sites showing convincing evidence of being under construction 6 1
Exit game sites showing unconvincing evidence of being under construction 4 0
Exit game projects abandoned before opening 2 0

The term opened should be understood to include “sold tickets”, even when it is unclear whether any of those tickets may have been redeemed for played games; the definition of site should be understood to include outdoor sites and component parts of larger attractions that are played in the same way as conventional exit games.

Crikey, that’s a big jump from last month to this month, with the number of UK open sites rising from 38 to 46 and a new Irish site as well. This represents two UK sites having opened in February which were not known at the start of the month and six of the seven anticipated UK sites opening over the course of the month. (Or perhaps it was five anticipated sites and one unanticipated site…?) There are two known UK launches coming up in the course of the next week, plus two sites whose openings have been pushed back slightly and are expected imminently.

The Report Card

You might not like this.

Site name Number of rooms The reviews
Site name Total number Different games Find reviews Quantity Quality
Adventure Rooms 1 1 (TripAdvisor) No Early reviews
Agent November 2 2 TripAdvisor Some Brilliant reviews
Bath Escape 2 2 TripAdvisor Some Brilliant reviews
Breakout Games Aberdeen 3 2 TripAdvisor Few Brilliant reviews
Breakout Liverpool 3 3 TripAdvisor Very few Early reviews
Breakout Manchester 7 6 TripAdvisor Many Brilliant reviews
Can You Escape 1 1 TripAdvisor Some Brilliant reviews
Cipher 1 1 TripAdvisor No Early reviews
Clue Finders 2 1 TripAdvisor Few Brilliant reviews
Clue HQ Blackpool 1 1 TripAdvisor Few Brilliant reviews
Clue HQ Warrington 3 3 TripAdvisor Loads of Brilliant reviews
clueQuest 4 2 TripAdvisor Loads of Brilliant reviews
Crack The Code Sheffield 1 1 TripAdvisor Few Brilliant reviews
Cryptopia 1 1 TripAdvisor Few Brilliant reviews
Cyantist 1 1 TripAdvisor Few Brilliant reviews
ESCAP3D Belfast 1 1 TripAdvisor Many Excellent reviews
ESCAP3D Dublin 2 1 TripAdvisor Few Superior reviews
Escape Edinburgh 3 3 TripAdvisor Loads of Brilliant reviews
Escape Glasgow 3 2 TripAdvisor Many Brilliant reviews
Escape Hour 2 1 TripAdvisor Some Brilliant reviews
Escape Hunt 10 3 TripAdvisor Many Excellent reviews
Escape Land 1 1 TripAdvisor Many Brilliant reviews
Escape Live 2 2 TripAdvisor Some Brilliant reviews
Escape Newcastle 2 1 TripAdvisor Some Brilliant reviews
Escape Quest 1 1 TripAdvisor Some Brilliant reviews
Escape Rooms 2 2 TripAdvisor Many Excellent reviews
Escape Rooms Plymouth 1 1 TripAdvisor Some Brilliant reviews
Ex(c)iting Game 2 2 TripAdvisor Some Excellent reviews
Exit Newcastle 1 1 TripAdvisor Very few Early reviews
Exit Strategy 1 1 TripAdvisor Few Brilliant reviews
GR8escape York 2 2 TripAdvisor Some Brilliant reviews
HintHunt 5 2 TripAdvisor Tonnes of Brilliant reviews
Jailbreak! 1 1 (TripAdvisor) No Specific reviews
Keyhunter 3 3 TripAdvisor Some Superior reviews
Lock’d 2 2 TripAdvisor Few Brilliant reviews
Locked In Games 2 2 TripAdvisor Many Brilliant reviews
LockIn Escape 3 3 TripAdvisor Few Brilliant reviews
Logiclock 1 1 TripAdvisor Few Brilliant reviews
Lost & Escape 2 2 TripAdvisor Few Brilliant reviews
Make A Break 1 1 TripAdvisor Some Excellent reviews
Mystery Cube 1 1 TripAdvisor Very few Early reviews
Mystery Squad 1 1 (TripAdvisor) No Early reviews
Puzzlair 2 2 TripAdvisor Many Brilliant reviews
Room Escape Adventures 1 1 TripAdvisor Very few Early reviews
Salisbury Escape Room 1 1 TripAdvisor Few Brilliant reviews
The Escape Room Manchester 5 5 TripAdvisor Some Brilliant reviews
The Gr8 Escape 2 2 TripAdvisor Some Brilliant reviews
The Great Escape Game 2 2 TripAdvisor Some Brilliant reviews
The Live Escape 1 1 TripAdvisor Very few Early reviews
Tick Tock Unlock Leeds 1 1 TripAdvisor Loads of Brilliant reviews
Tick Tock Unlock Liverpool 2 1 TripAdvisor Some Brilliant reviews
XIT 4 4 TripAdvisor Few Excellent reviews

This needs to be taken with a heavy pinch of salt. This site supports all the exit games that exist and will not make claims that any particular one is superior to any other particular one. However, you might be interested in the TripAdvisor’s “Fun and Games” rankings lists in (picking only cities with multiple exit games listed) Belfast, Birmingham, Bristol, Dublin, Edinburgh, Leeds, Liverpool, London, Manchester, Newcastle or Sheffield. If those aren’t enough for you, or if you’re interested in comparisons for exit games in cities where they’re the only one, this site also has a page with the details for every site.

This represents quite a change in style from previous months, but a change to something that is, er, “sailing less close to the wind”, and maybe best leave it at that. You might also be interested in listings at Play Exit Games, a few of which contain ratings and from which rankings might be derived, or ranking lists from other bloggers (for instance, the QMSM room comparisons, Escape Game Addicts room comparisons and Geek Girl Up North site comparions, all of which focus on the north-west). If you have your own UK ranking list, please speak up and it shall be included in future months.

It’s not actually very difficult to estimate the number of people who play an exit game over the course of a month, though it does take a fair bit of work and there are limits as to how accurate it can be. This site uses data available to the public from sites’ booking systems, the number of rooms at each site, any data supplied by the site (either to the public or in private correspondence), and bears in mind trends in the numbers of Facebook likes, TripAdvisor reviews, photos posted and team sizes per site according to team photos. This site won’t necessarily take owners’ claims at face value, but there’s nothing to be gained from turning business away and saying you’re sold out when in fact you aren’t.

At the very least, you can look at a site and get a convincing impression that “this site regularly sells just about all its slots out”, “this site regularly sells its slots out except for the mornings”, “this site is normally very busy at weekends but quite variable during the week”, “this site is popular on Saturdays but seems much less so otherwise”, “this site seems to be doing very little business” and so on. You can also follow when sites open, close, take breaks for relocation, take breaks for the installation of new games and so on. Once you’ve got the data month after month (and this site has shown its working for each of the last twelve months) then you can get a better idea for what the all-time figure is likely to be.

So with this in mind, with all the growth in the North in the past month, this site makes its best estimate that the number of people who have played at least one exit game in the UK or Ireland, at any point in time up to the end of March 2015, is 175,000. (This estimate is quoted to the nearest 5,000, but the site would not like to claim more confidence than “between 60,000 and 500,000”.) As ever, if someone plays more than one game at the same site, this figure still only counts them once, and this number is only really meaningful in the context of this site’s previous estimates. The other usual caveat is that this figure may exclude data from locations about which this site is ignorant – and each of the last two months, this site has discovered a new location that it might have found a month previously.

The Exit Game purity test

Are you an angel or a devil?This site doesn’t believe in taking April 1st as an excuse to try to make fools of its readers, but it’s a good day for whimsy. For instance, see last year’s satire on freemium gaming; happily everybody has had sufficient good taste for this not to come to pass, and fingers crossed that this remains so for many more years to come.

Instead, probably less tastefully, this site proposes an exit game purity test. Your purity score starts at 100% and drops by 1% for each of the following questions to which you can truthfully answer “Yes”. Technicalities count.

1. Have you ever been in a room with a door with a lock?
2. Have you ever unlocked a door?
3. Have you ever unlocked a door by grabbing the key with your teeth and turning it because both your hands were full with shopping bags that you didn’t want to put down on the ground?
4. Have you ever picked a lock?
5. Have you ever snapped a key clean in two in a lock then had to physically unscrew the lock from the door in order to sort it out?
6. Have you ever mocked a lock after cleaning its clock?
7. Have you mutilated more keys than Uri Geller?
8. Have you ever been outside a building with an exit game?
9. Have you ever got out of the rain by standing in the doorway to an exit game without actually going in?
10. Have you ever been inside a building with an exit game?
11. Have you ever been thrown out of a building with an exit game?
12. Have you ever played an exit game?
13. Have you ever played an exit game and won?
14. Have you ever played an exit game and lost?
15. Have you ever played an exit game and come up with a weird indeterminate sort of half-victory which the staff were not expecting?
16. Have you ever taken the consequences of losing an exit game wayyy too seriously?
17. Have you ever broken a record at an exit game?
18. Have you ever smuggled a vinyl disc into an exit game for the purpose of demonstrating your commitment to convoluted prop comedy?
19. Have you got a regular exit game team?
20. Have you got more than one exit game team?
21. Have you founded more than one exit game team just so your two teams can somehow feud with each other?
22. Have you travelled a hundred miles to play another exit game?
23. Have you travelled to another country to play an exit game?
24. Have you travelled to another country to play at least eight exit games in a single day?
25. Have you ever played an exit game while not knowing more than the barest essentials of the language of the country in which you were playing?
26. Have you ever cracked a code?
27. Have you ever been cracked by a code?
28. Have you ever asked a precocious child to set you a code to break and then been blown away by the complexity of what they have set?
29. Have you ever cheated at an exit game?
30. No, really. Have you ever cheated at an exit game, just a teeny weeny bit?
31. TECHNICALITIES COUNT. In your heart of hearts, you’ve got to admit that that one time, you did that thing that wasn’t completely kosher, didn’t you?
32. Have you ever cheated on an exit game, by playing it but thinking about playing another one while you were doing so?
33. Have you ever played two exit games at once?
34. “Yo, dawg. I heard you like exit games, so I put an exit game in your exit game so you can exit a game while you exit a game.” Have you ever played a digital exit game while playing a physical exit game?
35. Have you ever played an exit game with your significant other?
36. Have you ever played an exit game with your significant other and argued about it with them for hours afterwards?
37. Have you ever brought your cat, dog or other household pet with you to play an exit game because you want them to share the fun?
38. Have you ever dreamt of an exit game?
39. Have you ever dreamt of an exit game, then woken up in the morning, written the details down and worked out if they were at all practicable?
40. Have you ever been blindfolded in an exit game?
41. Have you ever been blindfolded in an exit game and enjoyed it a bit too much?
42. Have you ever been handcuffed in an exit game?
43. Have you ever been handcuffed in an exit game and chose not to remove the handcuffs when you probably should have done?
44. Have you ever taken advantage of an exit game which doesn’t have a camera to do something you probably shouldn’t have done in an exit game?
45. Have you ever taken advantage of an exit game which does have a camera to do something you really really probably shouldn’t have done in an exit game and the fact that there was a camera only made it better?
46. Have you ever been a gamesmaster for an exit game?
47. Have you ever designed your own exit game?
48. Have you ever run an exit game inside your own house for your friends?
49. Have you ever set yourself a one-hour time limit for a domestic chore and pretended you were playing an exit game in order to make it more interesting?
50. Have you ever bought something because you thought it would be a cool addition to the exit game that you’re planning to make some day?
51. Have you ever made an exit from an exit game through an exit that was not intended?
52. Have you ever left an exit game before the end because the fire alarm had gone off?
53. Have you ever realio, trulio, not-part-of-the-game-honest been locked into a building with an exit game?
54. Have you got an exit game costume?
55. Have you got an exit game costume that you like so much that you wear it when you’re not playing exit games to help you pretend that you are?
56. Have you ever gone commando when playing an exit game?
57. Have you ever played an exit game naked?
58. Have you ever been injured in an exit game?
59. Have you ever been properly physically injured in an exit game, not just suffering a bruised ego?
60. Have you ever learnt a famous code off by heart?
61. Have you ever held a conversation in Morse just to annoy those who don’t understand it?
62. Have you ever used a blacklight in an exit game?
63. Have you ever staged a miniature blacklight rave in an exit game?
64. Have you ever made it through a laser maze in an exit game?
65. Have you ever practiced capoiera, parkour or tai chi in the expectation of having to face a laser maze in an exit game?
66. Have you ever watched a movie and thought “mmm, this would make a great exit game”?
67. Have you ever spent money on an exit game that you really shouldn’t have done?
68. Have you ever playtested an exit game?
69. Have you ever picked up people you didn’t previously know for the express purpose of playing an exit game with them?
70. Have you ever seen a ghost while playing an exit game?
71. Have you ever pranked a teammate while playing an exit game?
72. Have you ever bitten a teammate while playing an exit game?
73. Have you ever had something in an exit game named after you?
74. Have you ever named a child making a deliberate reference to an exit game?
75. Have you ever had a first date at an exit game?
76. Have you ever gained a significant other through playing an exit game?
77. Have you ever opened a lock, a lock with someone, ever opened a lock, a lock with someone you shouldn’t have opened a lock with?
78. Have you ever traded sexual favours for information about an exit game?
79. Have you ever proposed marriage, been proposed to, got married or started your honeymoon at an exit game?
80. Have you ever broken up a relationship over an exit game?
81. Have you ever spoken about exit games in public?
82. Have you ever made academic study of exit games?
83. Have you made a career out of exit games?
84. Have you made a living out of exit games?
85. Have you made a living for other people out of exit games?
86. Have you got rich from exit games?
86. TRICK QUESTION! Nobody has got rich from exit games… yet. Have you ever gone broke from an exit game?
87. Have you ever badly mistimed your need for the bathroom due to being locked in an exit game?
88. Have you ever played the same exit game more than once?
89. Have you played so many exit games that the precise details of what was in each one blur into each other?
90. Have you ever pretended you were in an exit game when really you had just lost your keys?
91. Have you ever used being locked in an exit game as an excuse for not doing something, to someone who didn’t know you would still have been able to get out?
92. Have you ever used the phrase “exit game” as innuendo while fooling around?
93. Have you ever played an exit game on your own?
94. Have you ever fantasised a bit too hard about an exit game?
95. Have you ever used “whatever happens in an exit game stays in the exit game” as an excuse?
96. Have you ever had a game exit you?
97. Have you ever escaped from an exit game with a different team than the one you went in with?
98. Have you ever lied while taking this purity test to improve your score?
99. Have you ever used this purity test as a check-list of sources of inspiration, then done something with the intent to “improve” your score on this Purity Test?
100. Are you taking this test from within an exit game right now?

No names, no pack drill, and definitely no scores, but this site has specific reason to believe that in aggregate, the industry has a purity of between 6% and 14%.