I took a bus, earlier today, that went down little White Lion Street, right past The Crystal Maze; this will always make me smile.
I’m dreaming out loud here, but is the world now ready for a really good puzzles and games pub? If someone were to make one, would it be able to stay in business? This flight of fancy comes from observing a number of different, apparently successful, business models:
- Loading Bar, as pictured above, has a couple of examples which support a business model which intersects “games” and “pub”;
- Lady Chastity’s Reserve has a couple of examples which support a business model which intersects “escape room” and “pub”;
- Draughts and Thirsty Meeples, among others, support a business model which intersects “board games” and “licensed cafe”;
- Noughts and Coffees doesn’t have a fully developed web site, but has two locations, one of which is a straightforward board game cafe, and the other of which hosts escape games and also features a board game cafe, though currently only at the weekends.
Putting it all together, I’m envisioning something that isn’t a pub but is in fact a licensed cafe with board (and potentially, subject to appropriate soundproofing, digital) games very readily available, at least one escape game on the premises, at least a couple of regular quizzes, room enough to host interesting events like a Puzzled Pint and encouragement and sponsorship of game-themed clubs who want to meet there – chess, Scrabble and the like – and so on.
A licensed cafe would mean that there would be no minimum age restrictions on the participants, and it’s not unknown for cafes to host the types of event commonly known as pub quizzes. There’s also a cultural difference in that a bar (and, even more so, a pub) has a connotation of the function of the trip being repeated purchase of drinks, whereas a themed cafe has a connotation of the function of the trip being purchase of food and drinks, as well as participation in enjoyment of the theme – here, by playing games. Could you hang out at a cafe in good company for hours? Certainly so.
Could this survive and make money in the long term? Certainly it would need the right hand at the tiller, and that hand is not mine. Getting the atmosphere right would take some careful balance; the atmosphere would need to support playing games – quite possibly, people who are at the venue with quite different sorts of games in mind – and also support the continued existence of the venue as a cafe, selling enough food and drink (and paid-for gameplay, and games, and other ancillary products) in mind.
You’d also have to be very careful about whether the venue were to develop regulars or not, and what effect regulars might have on those who are attending and less familiar with what the world of games offers. This is a known and solved problem at board games cafes already, so I don’t consider it insurmountable. It would definitely need some deliberate welcoming policies to keep the atmosphere convivial and accessible to those who consider themselves more casual attendees. In my mind, I don’t want an exclusive Private Members’ Club – and, as much as I enjoy reading about the likes of San Francisco’s Jejune Institute (see also HuffPo and The Bold Italic; the cardhouse.com write-up is amazing), that’s not what I’m after either.
There’s also the potential that I could be falling for at least one or two of the Geek Social Fallacies – would people who regard themselves as gamers of one sort or another really want to share a space with gamers of a different sort? That might be trickier. I used to attend a games club which featured people playing minatures wargames, RPGs, trading card games and board games under the same roof – often, in the same large hall. I get the impression that that’s pretty rare. Adding more into the mix – escape games, quizzes, clubs for specific games – might only make things trickier. While there are plenty of examples of business models with the intersection of two different things, perhaps there’s good reason in practice why the limit seems to be two.
Lastly, what might be a good name for the whole thing? How I Met Your Mother got there first with a fictional bar called Puzzles…