Industry advertising at the UK Games Expo

UK Games Expo 2017The UK Games Expo describes itself as the largest Hobby Games Convention in the UK. It has taken place in Birmingham for each of the last 11 years and attendance is in the low tens of thousands annually. It’s a three-day event, so the figure might have some triple-counting, but that’s still very impressive. It features organised tournaments and open gaming across a wide variety of genres: board games, trading card games, miniatures war games and RPGs, both tabletop and live action. Increasingly it features game-themed entertainment events as well. (It’s almost easier to define it in terms of what sorts of games it doesn’t focus upon: traditional mind sports, physical games and digital games.) While far from all exit games players have interests in these fields, enough of them do that this seems to pose an obvious opportunity: people who go to the UK Games Expo have a much larger-than-average chance of being interested in exit games.

There is a plan to have some sort of industry-wide presence at the event. Potentially there will be a bespoke game to play, showcasing what a number of different exit games have to offer, but which will need considerable manipulation to fit into a convention context. There would also be the scope to heavily advertise your exit game brand at the event. More on this may emerge at the next unconference on 10th January, as previously discussed, but there may be no spaces left for it, so the best way to find out more would be to get in touch with Liz Cable.

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